Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
The most effective PR doesn't look like PR.
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Last week, I told you that I’m launching a new podcast called Shelf-Made Stories. It's all about the amazing people who've turned their love of books into thriving businesses. Each week, I will chat with the creative minds behind bookstores, book buses, subscription boxes, and paid book clubs. Click here to subscribe to the dedicated Shelf-Made Stories newsletter where you'll get behind-the-scenes content, episode previews, and exclusive insights from my guests 💡 On Building Media Presence in 2025Earning media exposure is more challenging than ever today. You know what you need to do:
I know it can be frustrating to pitch and hear crickets. So, remember to share your expertise freely, participate in industry conversations, and focus on telling stories that resonate with both media outlets and their audiences. The most effective PR doesn't look like PR at all. It's authentic engagement that builds credibility over time. 🌷 Amsterdam AdventuresNext week, I'll be exploring the charming canals of Amsterdam with the Storyblok team! If you have any must-visit spots, hidden gems, or favorite bookstores in the city, send them my way! 🤳 On the ‘GramI’m doing my January round-up of the 8 books I read this month, so make sure to follow me on Instagram to see it. Plus, I’m doing more book giveaways there… so fun! Christina Last Read: A Court of Mist and Fury by Sarah J. Maas ⭐⭐⭐⭐ Current Read: Part of Your World by Abby Jimenez P.S. Don't forget to subscribe to the Shelf-Made Stories newsletter if you want to join me on this bookish business adventure! |
Become a Media Maven
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
Pitches and press releases are not the same thing. Not even close. One is like a DM. The other is a company memo. A pitch is the “why.”Why someone should care.Why they should cover your book.Why your story matters right now. A press release is the “what.”What happened.What the book is.What your company did on Tuesday at 3:27pm. Think of it like this: Pitch = Dating Profile Bio It’s charming, short, and gives people a reason to swipe right (aka cover your story). Press Release = LinkedIn...
Here’s the thing about pitching the media… they usually don’t respond. At all. I’ll spend time putting together what I think is a killer pitch, hit send, and then… tumbleweeds. My inbox is just sitting there like, “Nice try.” And on the rare occasion you do get a response? It’s often, “Sure, we’ll cover this for $$$.” Basically, an ad. But without any of the real details you’d expect if you were actually buying advertising… no demographics, no reach, none of the things a legit ad salesperson...
Everyone’s chasing “likeable.” And that’s exactly why they’re forgettable. At Creator Hub, I listened to two women who’ve sold $25 million in online courses, and they said something most people are too scared to admit: Being liked isn’t the goal. Being remembered is. And what sticks with people? A strong reaction. Not fake. Not mean. Just authentic enough to spark emotion. Love or hate… either works. The only thing that doesn’t spread is indifference. How's this for polarizing?! So where do...