Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
The most effective PR doesn't look like PR.
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Last week, I told you that I’m launching a new podcast called Shelf-Made Stories. It's all about the amazing people who've turned their love of books into thriving businesses. Each week, I will chat with the creative minds behind bookstores, book buses, subscription boxes, and paid book clubs. Click here to subscribe to the dedicated Shelf-Made Stories newsletter where you'll get behind-the-scenes content, episode previews, and exclusive insights from my guests 💡 On Building Media Presence in 2025Earning media exposure is more challenging than ever today. You know what you need to do:
I know it can be frustrating to pitch and hear crickets. So, remember to share your expertise freely, participate in industry conversations, and focus on telling stories that resonate with both media outlets and their audiences. The most effective PR doesn't look like PR at all. It's authentic engagement that builds credibility over time. 🌷 Amsterdam AdventuresNext week, I'll be exploring the charming canals of Amsterdam with the Storyblok team! If you have any must-visit spots, hidden gems, or favorite bookstores in the city, send them my way! 🤳 On the ‘GramI’m doing my January round-up of the 8 books I read this month, so make sure to follow me on Instagram to see it. Plus, I’m doing more book giveaways there… so fun! Christina Last Read: A Court of Mist and Fury by Sarah J. Maas ⭐⭐⭐⭐ Current Read: Part of Your World by Abby Jimenez P.S. Don't forget to subscribe to the Shelf-Made Stories newsletter if you want to join me on this bookish business adventure! |
Become a Media Maven
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
When people talk about “optimizing for AI,” they make it sound way more mysterious than it needs to be. A lot of what helps AI understand your business is the same stuff that helps actual humans understand your business. Clear messaging. Updated information. Specific language. Easy-to-find answers. I talked about this on a Storyblok webinar yesterday with three other marketers, and one thing kept coming up: AI cannot confidently describe, recommend, or surface your brand if your website is...
Airbnb is doing that thing where a brand makes one move, and the entire internet goes, “Wait… that’s actually genius.” Because they listed the Heated Rivalry cottage. And suddenly the book world, the TV world, the hockey world, and the “I don’t even read romance, but I’m invested” world are all standing in the same circle chanting: GET ME. TO. THE. COTTAGE. Airbnb turned a cultural moment into a real-life experience. When you do that, you don’t need a huge campaign because the fans become the...
Some people running massive brands still need Marketing 101 because they keep spending like experts… while reacting like rookies. For years, this hockey-playing TikToker has been loyal to Bauer. Not because anyone paid her, but because that was her ride-or-die brand. Then Bauer reached out about a collaboration. She was pumped. It felt like the payoff for all those years of free promotion. Like the brand she’d been shouting out on her own, finally noticed and wanted to do something official....