Last week, I told you that I’m launching a new podcast called Shelf-Made Stories.

It's all about the amazing people who've turned their love of books into thriving businesses.

Each week, I will chat with the creative minds behind bookstores, book buses, subscription boxes, and paid book clubs.

​Click here to subscribe to the dedicated Shelf-Made Stories newsletter where you'll get behind-the-scenes content, episode previews, and exclusive insights from my guests

💡 On Building Media Presence in 2025

Earning media exposure is more challenging than ever today.

You know what you need to do:

• Start by building genuine relationships with journalists and content creators in your niche.
• Instead of mass-sending press releases, engage with their work, offer valuable insights, and become a reliable source.
• Consider creating your own multimedia content - whether it's short-form videos, podcast appearances, or thoughtful LinkedIn articles.

I know it can be frustrating to pitch and hear crickets.

So, remember to share your expertise freely, participate in industry conversations, and focus on telling stories that resonate with both media outlets and their audiences.

The most effective PR doesn't look like PR at all.

It's authentic engagement that builds credibility over time.

🌷 Amsterdam Adventures

Next week, I'll be exploring the charming canals of Amsterdam with the Storyblok team!

If you have any must-visit spots, hidden gems, or favorite bookstores in the city, send them my way!

🤳 On the ‘Gram

I’m doing my January round-up of the 8 books I read this month, so make sure to follow me on Instagram to see it.

Plus, I’m doing more book giveaways there… so fun!

Christina

Last Read: A Court of Mist and Fury by Sarah J. Maas ⭐⭐⭐⭐

Current Read: Part of Your World by Abby Jimenez

P.S. Don't forget to subscribe to the Shelf-Made Stories newsletter if you want to join me on this bookish business adventure!