Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
The most effective PR doesn't look like PR.
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Last week, I told you that I’m launching a new podcast called Shelf-Made Stories. It's all about the amazing people who've turned their love of books into thriving businesses. Each week, I will chat with the creative minds behind bookstores, book buses, subscription boxes, and paid book clubs. Click here to subscribe to the dedicated Shelf-Made Stories newsletter where you'll get behind-the-scenes content, episode previews, and exclusive insights from my guests 💡 On Building Media Presence in 2025Earning media exposure is more challenging than ever today. You know what you need to do:
I know it can be frustrating to pitch and hear crickets. So, remember to share your expertise freely, participate in industry conversations, and focus on telling stories that resonate with both media outlets and their audiences. The most effective PR doesn't look like PR at all. It's authentic engagement that builds credibility over time. 🌷 Amsterdam AdventuresNext week, I'll be exploring the charming canals of Amsterdam with the Storyblok team! If you have any must-visit spots, hidden gems, or favorite bookstores in the city, send them my way! 🤳 On the ‘GramI’m doing my January round-up of the 8 books I read this month, so make sure to follow me on Instagram to see it. Plus, I’m doing more book giveaways there… so fun! Christina Last Read: A Court of Mist and Fury by Sarah J. Maas ⭐⭐⭐⭐ Current Read: Part of Your World by Abby Jimenez P.S. Don't forget to subscribe to the Shelf-Made Stories newsletter if you want to join me on this bookish business adventure! |
Become a Media Maven
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
Kris Jenner works fast, but Quinn works faster. So does Duolingo. If you’ve been anywhere near the internet lately, you’ve probably seen the obsession with Off Campus. The show became a top 3 Prime Video and Amazon MGM Studios debut in under two weeks. People are spiraling. (Me.) They’re refreshing feeds. (Me, again.) They’re dissecting outfits, scenes, chemistry, comments, and every tiny crumb of content like they are FBI agents with unlimited screen time. (Shit, me... again.) And while some...
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