Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
The most effective PR doesn't look like PR.
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Last week, I told you that I’m launching a new podcast called Shelf-Made Stories. It's all about the amazing people who've turned their love of books into thriving businesses. Each week, I will chat with the creative minds behind bookstores, book buses, subscription boxes, and paid book clubs. Click here to subscribe to the dedicated Shelf-Made Stories newsletter where you'll get behind-the-scenes content, episode previews, and exclusive insights from my guests 💡 On Building Media Presence in 2025Earning media exposure is more challenging than ever today. You know what you need to do:
I know it can be frustrating to pitch and hear crickets. So, remember to share your expertise freely, participate in industry conversations, and focus on telling stories that resonate with both media outlets and their audiences. The most effective PR doesn't look like PR at all. It's authentic engagement that builds credibility over time. 🌷 Amsterdam AdventuresNext week, I'll be exploring the charming canals of Amsterdam with the Storyblok team! If you have any must-visit spots, hidden gems, or favorite bookstores in the city, send them my way! 🤳 On the ‘GramI’m doing my January round-up of the 8 books I read this month, so make sure to follow me on Instagram to see it. Plus, I’m doing more book giveaways there… so fun! Christina Last Read: A Court of Mist and Fury by Sarah J. Maas ⭐⭐⭐⭐ Current Read: Part of Your World by Abby Jimenez P.S. Don't forget to subscribe to the Shelf-Made Stories newsletter if you want to join me on this bookish business adventure! |
Become a Media Maven
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
It’s been a while since I shared some media opportunities with you. Here’s a tip on responding: Give the journalist everything they need in the emails. Make the subject line the keywords in the pitch. Offer as much advice as you can based on the little information you have below. Then, share a 2-3 sentence bio on why you’re the perfect person to site with a link to your website as well as your contact information. Good luck! Aly Walansky is looking for three sources for these articles: For...
Wow. It’s been a minute, huh? That’s because I took my first real vacation without a laptop to Italy, France, and Spain. It was amazing! But now, we’re back at it, friend. Work shouldn’t feel hard. And yet, so many of us are set up to fail. Not because we suck... but because our environment does. A couple of years ago, I was reporting for a nonprofit in Palm Beach. Every month, I had to send a newsletter, but it needed the CEO's approval first. She never approved it on time. I was also...
"We want PR to drive sales." Big red flag. Massive misunderstanding. Here’s the thing… PR ≠ Marketing ≠ Branding. They work together, but they’re not the same. Let’s break it down (like you're five): PR builds belief. It earns trust. Shapes perception. Boosts credibility. Not clicks. Not conversions. Credibility. Marketing moves money. It’s campaign-driven. Action-focused. Think: sales, leads, sign-ups. Branding builds the backbone. It's your vibe, voice, values, and visuals. Without it, PR...