Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
The “no” that turned into a viral YES
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This woman named Meredith was in the middle of a rejection challenge, asking strangers bold questions just to get turned down. On Instagram, she calls it rejection therapy. She walked into the Renaissance Palm Springs Hotel, smiled, and asked: “Can I stay here for free tonight?” Wild, right? The staff said yes! They comped the stay. She shared the moment online and the video exploded. Right now, it’s at more than 2 million views. (Tap here to watch it.) No brand deal. No ad spend. Just genuine generosity that turned into content gold. That’s the kind of PR you can’t buy. It reminded me of something. Years ago, I repped a restaurant with a big PR budget. We landed media hits, influencer buzz, all of it… but their service was awful. No matter how great the press was, what people remembered was how badly they were treated. The lesson? PR can start the story, but experience is what people share. Be so kind it markets itself. I always open these emails.Look, I don't subscribe to many newsletters. But I do open one every time, because it’s that good. It’s called Drunk Business Advice and it’s written by Kristin Kenzy, who I’m convinced is operating on some higher plane of wit and wisdom. She’s sharp, she’s funny, and she somehow delivers actual business insight without sounding like a LinkedIn robot. If you want advice that reads like your smartest friend handing you a cocktail and saying, “Okay, here’s what’s really going on,” go subscribe. Immediately. And if you don’t? Well... enjoy getting your business tips from ChatGPT, your accountant, and your mom. (Kidding. Kind of.) Subscribe to Drink Business Advice. Get more customers without going broke.Alex Hormozi — CEO, $100M Offers guy, gym bro turned business brain — has been quietly building something behind the scenes. It’s not a course, not a mastermind, not another funnel. It’s way better… and he’s giving it away FREE to anyone who shows up live. 🗓 August 16 Oh, and you’ll also get his new book… the one that shows you how to get more customers to spend more, more often, and faster. (Without being weird, obvi.) Remember that if you want to follow along with me on my bookish journey, tap here! |
Become a Media Maven
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
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It’s been a while since I shared some media opportunities with you. Here’s a tip on responding: Give the journalist everything they need in the emails. Make the subject line the keywords in the pitch. Offer as much advice as you can based on the little information you have below. Then, share a 2-3 sentence bio on why you’re the perfect person to site with a link to your website as well as your contact information. Good luck! Aly Walansky is looking for three sources for these articles: For...
Wow. It’s been a minute, huh? That’s because I took my first real vacation without a laptop to Italy, France, and Spain. It was amazing! But now, we’re back at it, friend. Work shouldn’t feel hard. And yet, so many of us are set up to fail. Not because we suck... but because our environment does. A couple of years ago, I was reporting for a nonprofit in Palm Beach. Every month, I had to send a newsletter, but it needed the CEO's approval first. She never approved it on time. I was also...