Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
The “no” that turned into a viral YES
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This woman named Meredith was in the middle of a rejection challenge, asking strangers bold questions just to get turned down. On Instagram, she calls it rejection therapy. She walked into the Renaissance Palm Springs Hotel, smiled, and asked: “Can I stay here for free tonight?” Wild, right? The staff said yes! They comped the stay. She shared the moment online and the video exploded. Right now, it’s at more than 2 million views. (Tap here to watch it.) No brand deal. No ad spend. Just genuine generosity that turned into content gold. That’s the kind of PR you can’t buy. It reminded me of something. Years ago, I repped a restaurant with a big PR budget. We landed media hits, influencer buzz, all of it… but their service was awful. No matter how great the press was, what people remembered was how badly they were treated. The lesson? PR can start the story, but experience is what people share. Be so kind it markets itself. I always open these emails.Look, I don't subscribe to many newsletters. But I do open one every time, because it’s that good. It’s called Drunk Business Advice and it’s written by Kristin Kenzy, who I’m convinced is operating on some higher plane of wit and wisdom. She’s sharp, she’s funny, and she somehow delivers actual business insight without sounding like a LinkedIn robot. If you want advice that reads like your smartest friend handing you a cocktail and saying, “Okay, here’s what’s really going on,” go subscribe. Immediately. And if you don’t? Well... enjoy getting your business tips from ChatGPT, your accountant, and your mom. (Kidding. Kind of.) Subscribe to Drink Business Advice. Get more customers without going broke.Alex Hormozi — CEO, $100M Offers guy, gym bro turned business brain — has been quietly building something behind the scenes. It’s not a course, not a mastermind, not another funnel. It’s way better… and he’s giving it away FREE to anyone who shows up live. 🗓 August 16 Oh, and you’ll also get his new book… the one that shows you how to get more customers to spend more, more often, and faster. (Without being weird, obvi.) Remember that if you want to follow along with me on my bookish journey, tap here! |
Become a Media Maven
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
Pitches and press releases are not the same thing. Not even close. One is like a DM. The other is a company memo. A pitch is the “why.”Why someone should care.Why they should cover your book.Why your story matters right now. A press release is the “what.”What happened.What the book is.What your company did on Tuesday at 3:27pm. Think of it like this: Pitch = Dating Profile Bio It’s charming, short, and gives people a reason to swipe right (aka cover your story). Press Release = LinkedIn...
Here’s the thing about pitching the media… they usually don’t respond. At all. I’ll spend time putting together what I think is a killer pitch, hit send, and then… tumbleweeds. My inbox is just sitting there like, “Nice try.” And on the rare occasion you do get a response? It’s often, “Sure, we’ll cover this for $$$.” Basically, an ad. But without any of the real details you’d expect if you were actually buying advertising… no demographics, no reach, none of the things a legit ad salesperson...
Everyone’s chasing “likeable.” And that’s exactly why they’re forgettable. At Creator Hub, I listened to two women who’ve sold $25 million in online courses, and they said something most people are too scared to admit: Being liked isn’t the goal. Being remembered is. And what sticks with people? A strong reaction. Not fake. Not mean. Just authentic enough to spark emotion. Love or hate… either works. The only thing that doesn’t spread is indifference. How's this for polarizing?! So where do...