Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
The “no” that turned into a viral YES
|
This woman named Meredith was in the middle of a rejection challenge, asking strangers bold questions just to get turned down. On Instagram, she calls it rejection therapy. She walked into the Renaissance Palm Springs Hotel, smiled, and asked: “Can I stay here for free tonight?” Wild, right? The staff said yes! They comped the stay. She shared the moment online and the video exploded. Right now, it’s at more than 2 million views. (Tap here to watch it.) No brand deal. No ad spend. Just genuine generosity that turned into content gold. That’s the kind of PR you can’t buy. It reminded me of something. Years ago, I repped a restaurant with a big PR budget. We landed media hits, influencer buzz, all of it… but their service was awful. No matter how great the press was, what people remembered was how badly they were treated. The lesson? PR can start the story, but experience is what people share. Be so kind it markets itself. I always open these emails.Look, I don't subscribe to many newsletters. But I do open one every time, because it’s that good. It’s called Drunk Business Advice and it’s written by Kristin Kenzy, who I’m convinced is operating on some higher plane of wit and wisdom. She’s sharp, she’s funny, and she somehow delivers actual business insight without sounding like a LinkedIn robot. If you want advice that reads like your smartest friend handing you a cocktail and saying, “Okay, here’s what’s really going on,” go subscribe. Immediately. And if you don’t? Well... enjoy getting your business tips from ChatGPT, your accountant, and your mom. (Kidding. Kind of.) Subscribe to Drink Business Advice. Get more customers without going broke.Alex Hormozi — CEO, $100M Offers guy, gym bro turned business brain — has been quietly building something behind the scenes. It’s not a course, not a mastermind, not another funnel. It’s way better… and he’s giving it away FREE to anyone who shows up live. 🗓 August 16 Oh, and you’ll also get his new book… the one that shows you how to get more customers to spend more, more often, and faster. (Without being weird, obvi.) Remember that if you want to follow along with me on my bookish journey, tap here! |
Become a Media Maven
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
Here's a quick update from the “trying to get a literary agent” trenches, because things are getting interesting. So far:- 51 agents pitched- 18 no’s- 7 full manuscript requests And yes, those 7 requests are included in the 18 responses… which means there are still a lot of agents out there silently reading, considering, or ghosting me. Seven full requests feels like real momentum. It means something about this story is working. It also means I’ve entered the part of the process where...
I’m off to Ohio this weekend to be in my sister’s wedding. Technically, I’m the matron of honor, but I reject that title on principle. “Matron” sounds old, and no one wants to be anybody’s maid. So I’m calling myself the best woman. Equal rights, etc. Also, I’m the minister. Which means it took me about two minutes and $35 to become legally qualified to marry them, so please wish me luck. Feels like a system with a little too much trust in me, but here we are. In other news, I was having a...
If you were anywhere near Bookstagram this week, you probably saw the drama. A major Bookstagrammer posted that some of the books she used to love are no longer books she supports because of her “biblical convictions.” Just one slide from what I'm calling religious psychosis And listen, people can change their minds. People can evolve and decide something is not for them anymore. But that is not why people got upset. What made everyone collectively go, girl... what? was the way it felt like...