I’ve been out of the pitching game for a while… and it’s harder than it used to be.

Granted, I’m currently trying to:

a.) land the hardest kind of media (national TV),

b.) during the toughest time (an election year),

and c.) with experts who don’t live in the country.

Still, I’m learning that I need to do things differently.

Here are some tweaks I’m making and reminders I’m telling myself:

1. Send a tweet that says “Hey, @person. I dropped you a quick line on a story idea about the topic for your outlet.”
2. Ensure the emails are being sent. This part gets a little too techy for me, so if you work for a company with a tech team and notice through an email tracker they’re not even getting opened, have them check this.
3. Try a different subject line… because maybe that’s why they’re not being opened.
4. Instead of just adding them as a LinkedIn connection, actually send them a message like the one on Twitter above.
5. Reference past coverage that is relevant to your pitch.
6. Don’t forget to put problems with data and statistics at the front of the pitch.
7. Make it even shorter.

Trick to Pitching Forbes

Even though media kits are created for advertisers, you can still use them as a brainstorming partner for pitches.

Take Forbes for example.

​Click here to get their media kit and pay attention to pages 17, 21, and 22.

These are the only ones relevant to you for pitching.

Here’s how you can use this information.

Familiarize yourself with the types of stories Forbes has planned to cover in print and online.

When crafting your pitch, you can lead with something like, “Since you’re focusing on this topic in this month…”

Another reminder from above… keep your pitch concise and to the point.

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Juicy Post to Come…

I already have a pretty juicy LinkedIn post drafted, but I’m waiting for something to happen before I hit publish.

I’ll spill the tea very soon.

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