I’ve been out of the pitching game for a while… and it’s harder than it used to be. Granted, I’m currently trying to: a.) land the hardest kind of media (national TV), b.) during the toughest time (an election year), and c.) with experts who don’t live in the country. Still, I’m learning that I need to do things differently. Here are some tweaks I’m making and reminders I’m telling myself:
Trick to Pitching Forbes Even though media kits are created for advertisers, you can still use them as a brainstorming partner for pitches. Take Forbes for example. Click here to get their media kit and pay attention to pages 17, 21, and 22. These are the only ones relevant to you for pitching. Here’s how you can use this information. Familiarize yourself with the types of stories Forbes has planned to cover in print and online. When crafting your pitch, you can lead with something like, “Since you’re focusing on this topic in this month…” Another reminder from above… keep your pitch concise and to the point. Want More Money? You know I love to share my discoveries. A common problem that I see with almost everyone who considers my Media Mentoring Program is money. They either aren’t making enough or struggle to manage how to use what they’ve got. Amy Sanders has closed the gap by making it simple to attract more money into your life while healing your relationship with money from your past. (We all have something!) Click here for her FREE PDF of 5 steps to becoming a money magnet. These simple steps took her from being broke to living a multimillionaire lifestyle in under four years. Make Sales Easier Tired of complicated sales strategies? (Or just feeling awkward in the process?) The Simple Sales Bundle has everything you need to simplify all of it and make more cash in your business. From lead magnets to SEO, get 50+ resources for just $7. Plus, if you grab the bundle before 11:59 pm CT today (Thursday, August 15), you’ll receive a bonus gift! Click here to get the bundle. Shout out to my friend Steph Blake for this amazing offer… and I’m definitely forking over $7 for this. (Why the hell not?!) FYI on this… for the past 4+ years, Steph has taught this method to thousands of people, retired her husband, and makes six figures working 15 hours a week. (So yeah, I'll learn from her!) It’s a lot (which is amazing), but I’m going to go deep on ONE of these resources. Then, move on to the next. Like Jim Kwik says, “Knowledge is potential power.” You gotta do something with it to be powerful… so spend $7 and then DO SOMETHING! Juicy Post to Come… I already have a pretty juicy LinkedIn post drafted, but I’m waiting for something to happen before I hit publish. I’ll spill the tea very soon. How I Can Help 1️⃣ Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. This masterclass is FREE! 2️⃣ In three hours, learn how to pitch the media to earn publicity and turn it into profit. Click here to join our bootcamp now. 3️⃣ Are you ready to bring PR in-house? In my Media Mentoring Program, you or a VA can learn how to become a publicist with the skills of a big PR agency. |
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It’s been a while since I shared some media opportunities with you. Here’s a tip on responding: Give the journalist everything they need in the emails. Make the subject line the keywords in the pitch. Offer as much advice as you can based on the little information you have below. Then, share a 2-3 sentence bio on why you’re the perfect person to site with a link to your website as well as your contact information. Good luck! Aly Walansky is looking for three sources for these articles: For...
Wow. It’s been a minute, huh? That’s because I took my first real vacation without a laptop to Italy, France, and Spain. It was amazing! But now, we’re back at it, friend. Work shouldn’t feel hard. And yet, so many of us are set up to fail. Not because we suck... but because our environment does. A couple of years ago, I was reporting for a nonprofit in Palm Beach. Every month, I had to send a newsletter, but it needed the CEO's approval first. She never approved it on time. I was also...
"We want PR to drive sales." Big red flag. Massive misunderstanding. Here’s the thing… PR ≠ Marketing ≠ Branding. They work together, but they’re not the same. Let’s break it down (like you're five): PR builds belief. It earns trust. Shapes perception. Boosts credibility. Not clicks. Not conversions. Credibility. Marketing moves money. It’s campaign-driven. Action-focused. Think: sales, leads, sign-ups. Branding builds the backbone. It's your vibe, voice, values, and visuals. Without it, PR...