Your media opportunity just called. It's urgent. The reporter needs you in 30 minutes.

You panic and/or hesitate.

Here's what marketers and publicists WISH they could say when clients try to control the uncontrollable:

🚫 That "quick review" of the reporter's article before publication? Doesn't exist in legitimate journalism.

📈 The competitor mentioned alongside your brand? That actually validates your position in the market.

📰 That headline you hate? Unless it contains factual errors, it stays. (And no, disliking it doesn't count as a factual error.)

🔗 Those backlink requests after publication? They make reporters roll their eyes so hard they can see their own brains.

🗓️ That "inconvenient" interview time? It's called a news cycle, not a "whenever works for your calendar" cycle.

When you hire PR pros, you're not buying control over journalism. You're investing in strategic guidance through an ecosystem you don't fully understand.

We're not being difficult. We're protecting you from the consequences of impossible demands.

4 Ways This Book Blogger Makes Money

On Shelf Made Stories this week, learn how a reader turned her book obsession into a six-figure business. No English degree required.

Her secret? Forget Instagram.

She's pulling 800,000 monthly views while Bookstagram brings her just 2,000.

This former attorney accidentally stumbled into SEO through a client and now dominates Google searches for popular book series.

She's rewritten 600 articles in 18 months because algorithms are brutal. Yet she's still crushing it with multiple income streams.

The juiciest part? Her Gilmore Girls book list converts subscribers at 8x the rate of anything else.

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From affiliate links to printable character guides for complex fantasy series, she's found clever ways to monetize her reading habit.

Want the full story on how she built a 30,000-subscriber email list and her Patreon membership?

​Click here to read or watch the podcast episode.​

Wanna listen? Pick your podcast app here.​

Newsletter Changes are Coming 📝

Moving forward, I plan to split this newsletter into TWO separate newsletters.

This one will go back to being solely media, marketing, and content focused.

If you want the books and bookish business content, you will need to join me here.​

…or, do you like the mix of both here?

These are the things I need to know!

Christina

Currently Reading: Say You’ll Remember Me (I already know I’m going to love it)

Last Read: Yours Truly ⭐️⭐️⭐️⭐️⭐️ and Broken Country ⭐️⭐️⭐️⭐️ (I usually pick just one to share, but these two are too good!)

If you wanna get a great deal on Broken Country, click here!​

DNF’d: Wild Dark Shore (I know, unpopular opinion)