Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
Why PR is the future of marketing
|
I’m back from Amsterdam where I joined the amazing Storyblok go-to-market team to chat all things sales, partners, and marketing. I was lucky enough to be asked to emcee the three-day event. …and the best part? I got to pick a walk-up song each day. Shout out to Taylor, Britney, and Eminem for the support. PR is Making a ComebackFor years, PR was seen as a dying trade. As mainstream media lost influence and pitching for coverage became increasingly fruitless, many wrote it off as outdated. But here's the plot twist: while traditional media declined, the channels of influence exploded. Here is some powerful insight from Rand Fishkin on why PR is the future of marketing. He says traditional media may have less direct influence, but public relations is poised for its biggest comeback yet. Why? Because PR now shapes how brands appear across every platform that matters — from search algorithms to AI models, content aggregators to social communities. Modern PR isn't just about media coverage. It's about influencing the entire digital ecosystem where your audience spends 6.5+ hours daily. In Rand's words, "PR is how you get into those models. It's how you influence Google... how you influence what Reddit talks about... what YouTubers talk about." You Can Never Have Too Many BooksI just made my first sale on Pango Books. If you’re not familiar, it’s a cool app to buy and sell books from other book lovers. Wanna try it out? Use my code CHRISTINAALLDAY to get started with $5 on me! Click here to try Pango Books. Christina Last Read: A Killing Cold by Kate Alice Marshall ⭐⭐⭐⭐ Current Read: Famous Last Words by Gillian McAllister These both are my Book of the Month picks for this month and last month. Click here to try Book of the Month for just $5. |
Become a Media Maven
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
My new podcast Shelf Made Stories is now LIVE. You can listen to it anywhere, and if you want to see what we're talking about, watch it on YouTube. I created this podcast to learn how booklovers build businesses. Right now, you can hear how 🤳🏻 People are making money by posting pictures of their books on an app, 📚A woman diversifies her income at her bookstore so it makes money even if she doesn't sell any books, 💰 and how a Bookstagrammer turned her following into a book club that brings in...
Shelf-Made Stories is just about ready to launch. I’ve got four episodes recorded and edited, with seven scheduled to record. So, what’s the hold up? Me looking at a calendar and planning it. That’s literally it! In the meantime, I’m having fun with Bookstagram. Click here to see what I’m reading this month. I popped myself in the mouth in this video... and didn't edit it out Stop it with the 24/7 AI Speaking of the new podcast… I recently used Peter Shankman's SOS to ask for book...
My new podcast, Shelf-Made Stories is coming along! I’ve done three of interviews so far. One is with someone who works at Pango Books. (Wanna try it out? Use my code CHRISTINAALLDAY to get started with $5 on me!) Another interview is with a woman who launched her own bookstore four years ago. And another is with a woman who makes a fulltime living with her paid book club! Who else do you want to hear from who turns pages into profit, but not in the traditional author sense? Hit reply and...