Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
You don't have to be a jerk about it 😡
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Uh, I made a few mistakes in my last email. The biggest was sending people to my new freebie of what to do after earning media exposure… and having the PDF undeliverable Thankfully, I got some nice emails alerting me to the issue and it was fixed. Then… in the image I made promoting that freebie, I had a typo. The email I got alerting me to that was not so kind. I wrote about it on LinkedIn. Click here to see how it unfolded. Press Releases SuckThe header on my website reads: “We don’t write press releases. It’s not 1990.” Quick tip: Before you dive into drafting that press release, take a pause. More often than not, there’s a better way to spread your news. Why not keep it breezy with a social media shoutout? Maybe craft a cool piece of content that tells your story more vividly? Or, if you've really got something juicy, a well-thought-out pitch could be your golden ticket. Here’s the deal: Press releases aren’t the magic potion to make something seem more newsworthy or important. They don’t automatically get you more eyeballs or guarantee media coverage – unless you’re a big shot like Apple or Google, maybe. There are times when they’re necessary, sure, like for formal stuff: big launches, partnerships, mergers – you get the gist. But, let’s be real, they’re not always the MVP. Got a real story to tell? A pitch done right can be way more impactful. If not, why not leverage your own channels? Your social media, your blogs, and your platform is powerful. Use it! Let’s rethink how we share our news, yeah?! What to Send Instead?So, if you are dreaming of seeing your name in lights, on the "Today Show," in Forbes, or all over top podcasts without breaking the bank. Let me drop a little secret: It's totally possible. Whether you’ve tried and heard nothing but crickets or you’re too intimidated to step into the limelight, it's time to shake things off. (Total Swifitie here!) I’ve been there – deleting pitch after pitch as a TV reporter because they just didn’t cut it. Fast forward, and I’m now the one making sure business owners like you get booked in their dream spots. How? By showing you how to craft pitches that are so compelling, they practically book themselves. Before you roll your eyes, hear me out. It’s not about sending more pitches; it’s about sending the right ones. Join me for a 3-hour bootcamp that’s going to revolutionize the way you think about media exposure. If you're feeling stuck, unseen, or unsure of where the next lead is coming from, this is for YOU. I’m diving deep into the art of making your pitch irresistible to reporters, producers, and hosts. I’ve been on both sides of the pitch, and I'm here to hand over the game-changing strategies that have landed me and the entrepreneurs I work with in the media spotlight. And the best part? These strategies work for ANY niche. Yep, even custom snow globes. (Hi, Leah!) So, why not you? If you’re ready to step out of the shadows and into the media spotlight, making your brand the one everyone’s talking about, let’s get this party started. Welcome to THE PITCH PUBLICITY PROFIT BOOTCAMP. No fluff, no endless videos or calls. Just straight-up, actionable insights that get you the media attention you’ve been craving. Grab your spot and get ready to grow your audience, skyrocket your recognition, and boost your conversions. Plus, you'll get lifetime access to all the bootcamp replays. Ready for your breakthrough? Let’s make you impossible to ignore.
That's it for this week friends. Sending you love ❤️ Christina |
Become a Media Maven
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
It’s been a while since I shared some media opportunities with you. Here’s a tip on responding: Give the journalist everything they need in the emails. Make the subject line the keywords in the pitch. Offer as much advice as you can based on the little information you have below. Then, share a 2-3 sentence bio on why you’re the perfect person to site with a link to your website as well as your contact information. Good luck! Aly Walansky is looking for three sources for these articles: For...
Wow. It’s been a minute, huh? That’s because I took my first real vacation without a laptop to Italy, France, and Spain. It was amazing! But now, we’re back at it, friend. Work shouldn’t feel hard. And yet, so many of us are set up to fail. Not because we suck... but because our environment does. A couple of years ago, I was reporting for a nonprofit in Palm Beach. Every month, I had to send a newsletter, but it needed the CEO's approval first. She never approved it on time. I was also...
"We want PR to drive sales." Big red flag. Massive misunderstanding. Here’s the thing… PR ≠ Marketing ≠ Branding. They work together, but they’re not the same. Let’s break it down (like you're five): PR builds belief. It earns trust. Shapes perception. Boosts credibility. Not clicks. Not conversions. Credibility. Marketing moves money. It’s campaign-driven. Action-focused. Think: sales, leads, sign-ups. Branding builds the backbone. It's your vibe, voice, values, and visuals. Without it, PR...