Become a Media Maven

You don't have to be a jerk about it 😡

Published about 2 months ago • 3 min read

Uh, I made a few mistakes in my last email.

The biggest was sending people to my new freebie of what to do after earning media exposure… and having the PDF undeliverable

Thankfully, I got some nice emails alerting me to the issue and it was fixed.

Then… in the image I made promoting that freebie, I had a typo.

The email I got alerting me to that was not so kind.

I wrote about it on LinkedIn.

Click here to see how it unfolded.

Press Releases Suck

The header on my website reads: “We don’t write press releases. It’s not 1990.”

Quick tip: Before you dive into drafting that press release, take a pause.

More often than not, there’s a better way to spread your news.

Why not keep it breezy with a social media shoutout?

Maybe craft a cool piece of content that tells your story more vividly?

Or, if you've really got something juicy, a well-thought-out pitch could be your golden ticket.

Here’s the deal:

Press releases aren’t the magic potion to make something seem more newsworthy or important.

They don’t automatically get you more eyeballs or guarantee media coverage – unless you’re a big shot like Apple or Google, maybe.

There are times when they’re necessary, sure, like for formal stuff: big launches, partnerships, mergers – you get the gist. But, let’s be real, they’re not always the MVP.

Got a real story to tell? A pitch done right can be way more impactful. If not, why not leverage your own channels? Your social media, your blogs, and your platform is powerful. Use it!

Let’s rethink how we share our news, yeah?!

What to Send Instead?

So, if you are dreaming of seeing your name in lights, on the "Today Show," in Forbes, or all over top podcasts without breaking the bank. Let me drop a little secret:

It's totally possible.

Whether you’ve tried and heard nothing but crickets or you’re too intimidated to step into the limelight, it's time to shake things off. (Total Swifitie here!)

I’ve been there – deleting pitch after pitch as a TV reporter because they just didn’t cut it.

Fast forward, and I’m now the one making sure business owners like you get booked in their dream spots.


By showing you how to craft pitches that are so compelling, they practically book themselves.

Before you roll your eyes, hear me out.

It’s not about sending more pitches; it’s about sending the right ones.

Join me for a 3-hour bootcamp that’s going to revolutionize the way you think about media exposure.

If you're feeling stuck, unseen, or unsure of where the next lead is coming from, this is for YOU.

I’m diving deep into the art of making your pitch irresistible to reporters, producers, and hosts.

I’ve been on both sides of the pitch, and I'm here to hand over the game-changing strategies that have landed me and the entrepreneurs I work with in the media spotlight.

And the best part? These strategies work for ANY niche. Yep, even custom snow globes. (Hi, Leah!)

So, why not you?

If you’re ready to step out of the shadows and into the media spotlight, making your brand the one everyone’s talking about, let’s get this party started.


No fluff, no endless videos or calls.

Just straight-up, actionable insights that get you the media attention you’ve been craving.

Grab your spot and get ready to grow your audience, skyrocket your recognition, and boost your conversions.

Plus, you'll get lifetime access to all the bootcamp replays.

Ready for your breakthrough?

Let’s make you impossible to ignore.

About Writing...

Do you ever feel like your work is just floating out there, unnoticed?

I’ve got something for you – and guess what?

It’s on the house 🎁

Check out this FREE email course designed to give your digital presence a serious boost.

Here’s a sneak peek at what you’ll get:

- Secrets to crafting headlines that are impossible to ignore

- A simple trick to never run out of writing ideas

– Strategies to fill up your content calendar in just 30 minutes

- Tips on owning your niche and setting yourself apart as a writer in a sea of sameness

Ready to jumpstart your journey to online visibility and beyond?

Click here to grab your instant access.

That's it for this week friends.

Sending you love ❤️


Become a Media Maven

By Christina Nicholson

Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.

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