I just did something every single business coach has told me NOT to do.

I put all my pricing packages right on the homepage of my website.​

No more "contact for pricing" or "let's schedule a call to discuss options."

Just four clear packages, all the details, and the price tags to go with them.

Why the change? Honestly, I was tired of my team members wasting time on calls with people who were never going to become clients.

You know the ones - they're curious about what you do, they ask a million questions, but they're either not ready to commit or their budget is nowhere near what your services cost.

But there's more to it than just avoiding tire kickers.

I wanted crystal-clear boundaries around what my team does and doesn't do.

If it's not included in one of our four packages, we simply don't offer it anymore.

No more custom jobs, no more "could you just add this one thing?" requests that inevitably turn into scope creep nightmares.

Now, I know what some of you are thinking.

"But if you put your prices online, your competitors will see them!" Or, "What about charging premium clients more?"

Here's my take: I just don't care about playing those games.

If a competitor wants to know my prices, they'll find out one way or another.

And as for potentially "short-changing" myself with some clients who might pay more?

The mental freedom of having clear, consistent pricing is worth way more to me than the occasional premium I might be missing out on.

The takeaway for you?

Consider whether unclear pricing and fuzzy service boundaries are creating headaches in your business.

Sometimes what feels like flexibility to you is actually creating confusion for your potential clients.

Clear packages and transparent pricing don't just protect your time.

They make the buying decision easier for your customers too.

Shelf Made Stories

Jenny Kelley did what everyone said couldn't happen.

She opened a bookstore in 25 days… 25 DAYS!

While major chains keep closing doors, Bookish Boutique is thriving one year later.

What's her secret sauce?

🤳🏻 Pink couches that beg for selfies → Create Instagram-worthy spaces in your business. They market themselves.

🍷 A wine bar that keeps customers lingering → The longer people stay, the more they'll pay.

🛍️ "Smut University" merch flying off shelves → Find your specific niche and lean all the way in.

I interviewed Jenny for this week's podcast.

Her story will change how you think about "impossible" business goals.

She threw the traditional playbook away.

And it worked.

​Click here to listen to the episode on your podcast app or watch it on YouTube.

My New Assistant

I have a new assistant!

She's amazing and has been reaching out to all the cool bookstagrammers I find so I can invite them on my podcast.

I literally just show up and talk because she’s got everything on the backend super organized for me.

If you're drowning in admin work, or just want to pass something off you don’t want to do, check out Mate&Work.

They're based in Miami but connect you with bilingual talent from Latin America.

The best part? It costs up to 80% less than hiring locally… and I get to practice my Spanish.

Whether you need someone part-time, full-time, or just for specific projects, they handle everything.

Use my code Mate&Work_Christina for 10% off your first package.

Christina

Currently Reading: Wild Dark Shore by Charlotte McConaghy

Last Read: The Note by Alafair Burke ⭐️⭐️⭐️