The other day, one of my Media Maven clients passed along some great testimonials asking if we could do anything with them (for PR).

Not really, but…
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We could transform it into powerful social proof that builds trust AND provides value to her audience.

This is what we did:

1️⃣ Started with the testimonial's core win

2️⃣ Added context around the challenge

3️⃣ Included 1-2 specific steps from her process that helped them succeed

4️⃣ Created a visually appealing image in Canva with her branding elements and colors

5️⃣ Ended with a clear takeaway that helps her audience solve a similar problem.

The magic happens when you transform "Jane loved working with us!" into "How Jane increased her email open rates by 32% in just 3 weeks using our audience segmentation framework."

Your testimonial should be a mini case study that showcases results and teaches your audience something valuable.

Shelf Made Stories

I told you a couple of days ago that I launched my podcast!

Now, I’m doing everything I can to NOT start a bookish business with all these amazing stories I hear.

Check them out at ChristinaAllDay.com/podcast.

There, you’ll see a link to listen on Apple or Spotify. You can also watch on YouTube.

Sidenote: The CEO of a company we all know tried coming for me in my LinkedIn DMs about my podcast.

She has filed a trademark for “shelfmade” and thought I was infringing on it… despite mine being two words and in a completely different category.

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Don’t worry. My trademark attorney said I’m fine, which is great because she has wayyyyy more resources than little ol’ me.

I get all my trademark knowledge from my girl, Berkley. Check her out.​

Recent Podcast Episodes

Six-Figure Bookstagrammer No brand deals needed! Listen/Watch

This Bookstore Can Profit... without selling any books. Listen/Watch

How PangoBooks Could Fund... your next vacation. Seriously. Listen/Watch

Christina

Currently Reading: A Court of Silver Flames​

Last Read: The Favorites ⭐️⭐️⭐️