Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
I delete people from my email list every day
I delete people from my email list every day....and I’m not sorry about it. Quality beats quantity every time. I used to want a huge subscriber count. But here's what I discovered: A massive list full of disengaged people? It’s an absolute waste of my precious email writing time. Now I ruthlessly prune my list. Haven't opened in 30 days? DELETE. Your inbox deserves content you actually want to read. And yes, this deleting of subscribers is automated. I sleep better knowing every email I send reaches someone who values it. Your brand deserves fans, not just names on a list. She quit her corporate job to open a bookstore... a dark one.Amanda Badeau took the leap from corporate ops director to bookstore owner. Her new bookstore, The Archive, isn't your typical bookshop with green walls, castle vibes, and a dark academia aesthetic. Her journey has been far from smooth sailing with unexpected costs, permit nightmares, selecting inventory, and more. On Shelf Made Stories, I chat with Amanda about how she spotted a gap while pink romance bookstores dominated after a chance dinner conversation changed everything. She goes into details on her
Wanna see what we're talking about? Click here to watch. Christina Currently Reading: Wild Dark Shore (I can NOT get into it) Last Read: Twisted Lies ⭐️⭐️⭐️⭐️⭐️ |
Become a Media Maven
Learn step-by-step how businesses are earning media exposure (without ads) from a TV reporter turned PR agency owner every Thursday.
I just did something every single business coach has told me NOT to do. I put all my pricing packages right on the homepage of my website. No more "contact for pricing" or "let's schedule a call to discuss options." Just four clear packages, all the details, and the price tags to go with them. Why the change? Honestly, I was tired of my team members wasting time on calls with people who were never going to become clients. You know the ones - they're curious about what you do, they ask a...
Become a Media Maven Thursday, March 13th, 2025 The other day, one of my Media Maven clients passed along some great testimonials asking if we could do anything with them (for PR). Not really, but…We could transform it into powerful social proof that builds trust AND provides value to her audience. This is what we did: 1️⃣ Started with the testimonial's core win 2️⃣ Added context around the challenge 3️⃣ Included 1-2 specific steps from her process that helped them succeed 4️⃣ Created a...
My new podcast Shelf Made Stories is now LIVE. You can listen to it anywhere, and if you want to see what we're talking about, watch it on YouTube. I created this podcast to learn how booklovers build businesses. Right now, you can hear how 🤳🏻 People are making money by posting pictures of their books on an app, 📚A woman diversifies her income at her bookstore so it makes money even if she doesn't sell any books, 💰 and how a Bookstagrammer turned her following into a book club that brings in...