When I first started writing blog posts, I poured hours into crafting long, detailed articles. I thought the more content, the better. But here’s the thing—it didn’t matter how much I wrote if people couldn’t find it. That’s when I realized: content alone isn’t enough. SEO plays a huge role in making sure your posts actually get seen. I was missing a key element. Keyword research. Once I started using keywords strategically, I saw a huge shift in traffic and engagement. If you’re putting out...
27 days ago • 3 min read
Yesterday morning, I was on a call with one of my masterminds and someone asked a question about SEO. I jumped at the chance to recommend RankIQ as a tool I used for SEO keyword research. I’ve talked about why I love it before, but I have to give you a real-life example of how a blog post turned me into a customer the same day. My son and I are starting a vending machine business. I just bought my first one… but it’s in Ohio and I’m in Florida. So, I searched something like “how to ship a...
about 2 months ago • 2 min read
One of the trickiest parts of public relations is proving ROI. It’s not always easy to show a direct line between media coverage and sales, even though we know that brand exposure leads to business growth. When a friend recommends a book to me, I buy it. But the author and publisher don’t know that I bought it based on that word-of-mouth recommendation. Media coverage is kinda like that. Measure it... or at least try to But here’s the good news: Digital PR makes it way easier to showcase the...
about 2 months ago • 5 min read
I’m back from Lisbon, Portugal where I got to see the sights and hang out with my new friends at Storyblok. Click here to go on a tour through the streets with me! I also visited the oldest bookshop in the world. How cool is that?! My Satellite Media Tour Another kind of tour I went on this week was a satellite media tour for Discover the Palm Beaches. An SMT is a way for experts, celebrities, or company spokespeople to give interviews to multiple TV and radio stations without leaving one...
2 months ago • 2 min read
Do you know what’s cool about podcasts? The episodes don’t go away and can be found anytime, unlike social media. I haven’t released a new episode all year and I just made a list of the best PR podcasts. Check it out here… and find some other great shows to listen to. Make money writing 💻 Need a side hustle? Check out these cool jobs: ☕️ Morning Brew real estate investing newsletter editor 🚀 Launch Potato personal finance and lifestyle freelance writer and editor 🛒 Shopify freelance...
3 months ago • 4 min read
Well, I did it. I quit one of my freelancing gigs because dealing with the mental health issues of an unwell manager was taking its toll on me. For more on what I mean, click here and read the LinkedIn post I made about it last week. The post has gotten nearly 30,000 impressions and resonated with a lot of people… which means there are more crazy people in leadership positions than I thought. Uh. If you’re in LA… If you’re in LA, be on the lookout for Brentwood City Lifestyle, a hyper-local...
3 months ago • 2 min read
I’ve been out of the pitching game for a while… and it’s harder than it used to be. Granted, I’m currently trying to: a.) land the hardest kind of media (national TV), b.) during the toughest time (an election year), and c.) with experts who don’t live in the country. Still, I’m learning that I need to do things differently. Here are some tweaks I’m making and reminders I’m telling myself: Send a tweet that says “Hey, @person. I dropped you a quick line on a story idea about the topic for...
3 months ago • 2 min read
Sorry for slacking on the weekly newsletter – things have been super busy around here! So, what have I been up to? I'm wrapping up my time on Health Uncensored with Dr. Drew. Dr. Drew is amazing and I've loved working with him. I'm finishing my final project with them before the next two episodes are shot in the studio this month. I also had a fun shoot with my daughter this past weekend. Check out this 1-minute video that sums up our day. Don't miss the special edition of Designing Spaces on...
4 months ago • 2 min read
Holy smokes friends. The COVID got me baddddd. I’ve never been so sick before in my life, but I’m slowly getting back to normal, so here we are. Stop Holding Yourself Back Ever dreamed of becoming a household name but don’t quite know how to snag that spotlight online, in print, on TV, or as a podcast guest? Here are three common hurdles that might be holding you back from regular media exposure: Which one resonates with you? 👉🏻 PROBLEM NO. 1 You might think you need a publicist to get...
5 months ago • 3 min read
Wow, baby! A lot has happened since we last chatted. I went to Madrid, my first European trip to see Taylor Swift. TWICE. Yep! On night one, we looked to see how much it would be to return and see her in the rafters. After fees, it was just $300! 👉🏻 Click here to see my floor view. 👀 Peep my Eras Tours highlight too! Fun fact: While I was there, I was on the other side of the camera doing lots of interviews in English, and my attempted Spanish, on the topic of so many Americans traveling...
6 months ago • 3 min read