Become a Media Maven

Get paid to get into Oprah Daily 🤑

The public relations industry often falls victim to several myths and misconceptions that contribute to it being a best-kept secret. These common false beliefs also hold you back from pitching to the media because you don’t think you’re ready or big enough, Reader. I break down the leading five I see keeping people from growth on my podcast, so click here to listen to the new episode released this week. 💰 Get in Oprah Daily AND get paid?! A couple of years ago, Oprah Magazine transitioned to...

over 2 years ago • 2 min read

Should I do a Black Friday sale?

Quick question... Should I do a Black Friday sale? Yes, on your bootcamp Pitch Publicity Profit ($37) Yes, on your Media Mentoring Program ($997) Yes, on both! Nope. I'm over Black Friday emails. So, based on that, do it - but NOT on Black Friday. That's it. Thanks for your feedback! Christina PS - My fellow Swifties, are we ready for our big day tomorrow 🧡 Cocktail, anyone?

15 days ago • 1 min read

Why your old content isn’t ranking anymore

I saw something on LinkedIn that made me do a double-take… “In 2026, boring PR is going to win.” Not catchy. Not cinematic. Not spicy. Boring. Wins. And honestly? It makes sense. Let’s break it down. Because this isn't just a PR thing. This is a content strategy. What does “boring PR” even mean? Headlines that are just questions people actually ask (think SEO without the fancy tools or what you’d find in an “Answer the Public” query) This is what performs now. Not just for media. Not just for...

29 days ago • 1 min read

Stop Confusing Pitches With Press Releases

Pitches and press releases are not the same thing. Not even close. One is like a DM. The other is a company memo. A pitch is the “why.”Why someone should care.Why they should cover your book.Why your story matters right now. A press release is the “what.”What happened.What the book is.What your company did on Tuesday at 3:27pm. Think of it like this: Pitch = Dating Profile Bio It’s charming, short, and gives people a reason to swipe right (aka cover your story). Press Release = LinkedIn...

about 1 month ago • 1 min read

$10K Brand Deal Challenge

Here’s the thing about pitching the media… they usually don’t respond. At all. I’ll spend time putting together what I think is a killer pitch, hit send, and then… tumbleweeds. My inbox is just sitting there like, “Nice try.” And on the rare occasion you do get a response? It’s often, “Sure, we’ll cover this for $$$.” Basically, an ad. But without any of the real details you’d expect if you were actually buying advertising… no demographics, no reach, none of the things a legit ad salesperson...

about 1 month ago • 2 min read

TikTok followers grew to 16.7 million during her tenure.

Everyone’s chasing “likeable.” And that’s exactly why they’re forgettable. At Creator Hub, I listened to two women who’ve sold $25 million in online courses, and they said something most people are too scared to admit: Being liked isn’t the goal. Being remembered is. And what sticks with people? A strong reaction. Not fake. Not mean. Just authentic enough to spark emotion. Love or hate… either works. The only thing that doesn’t spread is indifference. How's this for polarizing?! So where do...

about 2 months ago • 1 min read

A Times Square Takeover?

So, my kids are obsessed with Sean Does Magic. Me? I didn’t know who he was. (Sorry, Sean.) Turns out… the guy’s pulling 8 billion views and collaborating with celebs because he cracked the code on short-form video. And lucky for me (and now you), he shared his strategy at Creator Hub, where I was in attendance last weekend (thanks to winning a free ticket)! What I Learned from “Sean Does Magic” (and Why My Kids Think I’m Cool Now) Here are the four takeaways I scribbled down: 1. Hook ‘em...

about 2 months ago • 2 min read

How a $525M newsletter grew (and what I’m copying)

First of all, I’m not okay. I’ve died 100 deaths so far at seeing Taylor and Travis together. She never lets us in. She never does these things. As I’ve said, I’ve died dead… and my poor non-Swifitie husband has heard enough, but Swifities — you know this is HUGE. That is the face of a mastermind. You will never convince me otherwise. Okay, (deep breath) moving on. I just read a fascinating breakdown of how Industry Dive grew from 0 to $110M in newsletter revenue… and sold for $525M. A lot of...

2 months ago • 3 min read

3 things changing for the PR, marketing, and comms crowd

Well... I went and added audiobook narrator to my resume. After having a narrator on my podcast (shoutout to the power of good conversations), I basically just did exactly what she said to do. Step by step. No overthinking. No "who am I to try this?" I made a demo. Someone listened. And then... they hired me. Moral of the story? Try the thing. Even if it feels random or new or out of left field. You never know who’s listening. Here’s a link to the episode on Apple Podcasts. 3 things changing...

2 months ago • 1 min read

The weird, wonderful mystery of why people buy stuff

Let’s talk about the trickiest thing in marketing: figuring out why someone actually buys something. Sure, you can dive into your Google Analytics dashboard, click through some UTM links, and feel very data-driven and powerful. Maybe you even track conversions with military precision. Love that for you. But here’s the truth: sometimes the reason someone buys has nothing to do with the clicks. Sometimes it doesn’t start in Chrome. Or Safari. Or anywhere near a website. Sometimes the journey...

3 months ago • 1 min read

The “no” that turned into a viral YES

This woman named Meredith was in the middle of a rejection challenge, asking strangers bold questions just to get turned down. On Instagram, she calls it rejection therapy. She walked into the Renaissance Palm Springs Hotel, smiled, and asked: “Can I stay here for free tonight?” Wild, right? The staff said yes! They comped the stay. She shared the moment online and the video exploded. Right now, it’s at more than 2 million views. (Tap here to watch it.) No brand deal. No ad spend. Just...

3 months ago • 1 min read