I delete people from my email list every day. ...and I’m not sorry about it. Quality beats quantity every time. I used to want a huge subscriber count. But here's what I discovered: A massive list full of disengaged people? It’s an absolute waste of my precious email writing time. Now I ruthlessly prune my list. Haven't opened in 30 days? DELETE. Your inbox deserves content you actually want to read. And yes, this deleting of subscribers is automated. I sleep better knowing every email I send...
7 days ago • 1 min read
I just did something every single business coach has told me NOT to do. I put all my pricing packages right on the homepage of my website. No more "contact for pricing" or "let's schedule a call to discuss options." Just four clear packages, all the details, and the price tags to go with them. Why the change? Honestly, I was tired of my team members wasting time on calls with people who were never going to become clients. You know the ones - they're curious about what you do, they ask a...
14 days ago • 2 min read
Become a Media Maven Thursday, March 13th, 2025 The other day, one of my Media Maven clients passed along some great testimonials asking if we could do anything with them (for PR). Not really, but…We could transform it into powerful social proof that builds trust AND provides value to her audience. This is what we did: 1️⃣ Started with the testimonial's core win 2️⃣ Added context around the challenge 3️⃣ Included 1-2 specific steps from her process that helped them succeed 4️⃣ Created a...
21 days ago • 1 min read
My new podcast Shelf Made Stories is now LIVE. You can listen to it anywhere, and if you want to see what we're talking about, watch it on YouTube. I created this podcast to learn how booklovers build businesses. Right now, you can hear how 🤳🏻 People are making money by posting pictures of their books on an app, 📚A woman diversifies her income at her bookstore so it makes money even if she doesn't sell any books, 💰 and how a Bookstagrammer turned her following into a book club that brings in...
23 days ago • 1 min read
Shelf-Made Stories is just about ready to launch. I’ve got four episodes recorded and edited, with seven scheduled to record. So, what’s the hold up? Me looking at a calendar and planning it. That’s literally it! In the meantime, I’m having fun with Bookstagram. Click here to see what I’m reading this month. I popped myself in the mouth in this video... and didn't edit it out Stop it with the 24/7 AI Speaking of the new podcast… I recently used Peter Shankman's SOS to ask for book...
28 days ago • 1 min read
My new podcast, Shelf-Made Stories is coming along! I’ve done three of interviews so far. One is with someone who works at Pango Books. (Wanna try it out? Use my code CHRISTINAALLDAY to get started with $5 on me!) Another interview is with a woman who launched her own bookstore four years ago. And another is with a woman who makes a fulltime living with her paid book club! Who else do you want to hear from who turns pages into profit, but not in the traditional author sense? Hit reply and...
about 1 month ago • 1 min read
I’m back from Amsterdam where I joined the amazing Storyblok go-to-market team to chat all things sales, partners, and marketing. I was lucky enough to be asked to emcee the three-day event. …and the best part? I got to pick a walk-up song each day. Shout out to Taylor, Britney, and Eminem for the support. PR is Making a Comeback For years, PR was seen as a dying trade. As mainstream media lost influence and pitching for coverage became increasingly fruitless, many wrote it off as outdated....
about 1 month ago • 1 min read
Last week, I told you that I’m launching a new podcast called Shelf-Made Stories. It's all about the amazing people who've turned their love of books into thriving businesses. Each week, I will chat with the creative minds behind bookstores, book buses, subscription boxes, and paid book clubs. Click here to subscribe to the dedicated Shelf-Made Stories newsletter where you'll get behind-the-scenes content, episode previews, and exclusive insights from my guests 💡 On Building Media Presence in...
2 months ago • 1 min read
It’s always nice to go back to basics. Sometimes we all need a little reminder. 💡 7 Tips for Beginners in Media Relations 1. Build your personal brand first. Your brand is your reputation. Share expertise online to showcase authority. Keep your LinkedIn polished and active. Be consistent in how you present yourself. 2. Network like your career depends on it (because it does). Relationships are the core of media relations. Attend industry events to meet professionals. Follow journalists and...
3 months ago • 2 min read
Happy New Year, friend 🥂 I’m not going to bombard you with goal-setting stuff. I’m sure your inbox is full of that! Habits, Not Goals …but one thing I thought was brilliant that I have to share with you came from Alex & Books. (I love this guy. If you’re not already on his email list, run to click here and join.) In his last email, he talked about a book he read called Elastic Habits. His review was so helpful in creating habits—not setting goals—but ensuring those habits are flexible, so...
3 months ago • 1 min read