It’s always nice to go back to basics. Sometimes we all need a little reminder. 💡 7 Tips for Beginners in Media Relations 1. Build your personal brand first. Your brand is your reputation. Share expertise online to showcase authority. Keep your LinkedIn polished and active. Be consistent in how you present yourself. 2. Network like your career depends on it (because it does). Relationships are the core of media relations. Attend industry events to meet professionals. Follow journalists and...
13 days ago • 2 min read
Happy New Year, friend 🥂 I’m not going to bombard you with goal-setting stuff. I’m sure your inbox is full of that! Habits, Not Goals …but one thing I thought was brilliant that I have to share with you came from Alex & Books. (I love this guy. If you’re not already on his email list, run to click here and join.) In his last email, he talked about a book he read called Elastic Habits. His review was so helpful in creating habits—not setting goals—but ensuring those habits are flexible, so...
20 days ago • 1 min read
Remember last month when I said big-name reporters are leaving corporate media? They’re launching newsletters, podcasts, and platforms of their own. And that’s great news for you… if you know how to find them. Here’s how to track down independent journalists who actually care about your pitch: 1. Go Where They Publish Substack → Search newsletters by topics that fit your pitch. Podcasts → Look on Spotify or Apple Podcasts for journalist-hosted shows. Social media → Follow conversations on...
about 1 month ago • 1 min read
I just got back from my first trip to London… and it was amazing. I loved hanging out with the Storyblok team and learning more about creating and executing marketing campaigns from Forrester Research. I went to The Black Dog (yes, the one we tracked because he forgot to turn his location off), Big Ben, Westminster Abbey, Tower Bridge, Kensington Palace, and a road full of unique bookshops. Click here to see a bit of it! Outside the memorial for Princess Diana at Kensington Palace Flying Solo...
2 months ago • 2 min read
When I first started writing blog posts, I poured hours into crafting long, detailed articles. I thought the more content, the better. But here’s the thing—it didn’t matter how much I wrote if people couldn’t find it. That’s when I realized: content alone isn’t enough. SEO plays a huge role in making sure your posts actually get seen. I was missing a key element. Keyword research. Once I started using keywords strategically, I saw a huge shift in traffic and engagement. If you’re putting out...
3 months ago • 3 min read
Yesterday morning, I was on a call with one of my masterminds and someone asked a question about SEO. I jumped at the chance to recommend RankIQ as a tool I used for SEO keyword research. I’ve talked about why I love it before, but I have to give you a real-life example of how a blog post turned me into a customer the same day. My son and I are starting a vending machine business. I just bought my first one… but it’s in Ohio and I’m in Florida. So, I searched something like “how to ship a...
4 months ago • 2 min read
One of the trickiest parts of public relations is proving ROI. It’s not always easy to show a direct line between media coverage and sales, even though we know that brand exposure leads to business growth. When a friend recommends a book to me, I buy it. But the author and publisher don’t know that I bought it based on that word-of-mouth recommendation. Media coverage is kinda like that. Measure it... or at least try to But here’s the good news: Digital PR makes it way easier to showcase the...
4 months ago • 5 min read
I’m back from Lisbon, Portugal where I got to see the sights and hang out with my new friends at Storyblok. Click here to go on a tour through the streets with me! I also visited the oldest bookshop in the world. How cool is that?! My Satellite Media Tour Another kind of tour I went on this week was a satellite media tour for Discover the Palm Beaches. An SMT is a way for experts, celebrities, or company spokespeople to give interviews to multiple TV and radio stations without leaving one...
4 months ago • 2 min read
Do you know what’s cool about podcasts? The episodes don’t go away and can be found anytime, unlike social media. I haven’t released a new episode all year and I just made a list of the best PR podcasts. Check it out here… and find some other great shows to listen to. Make money writing 💻 Need a side hustle? Check out these cool jobs: ☕️ Morning Brew real estate investing newsletter editor 🚀 Launch Potato personal finance and lifestyle freelance writer and editor 🛒 Shopify freelance...
5 months ago • 4 min read
Well, I did it. I quit one of my freelancing gigs because dealing with the mental health issues of an unwell manager was taking its toll on me. For more on what I mean, click here and read the LinkedIn post I made about it last week. The post has gotten nearly 30,000 impressions and resonated with a lot of people… which means there are more crazy people in leadership positions than I thought. Uh. If you’re in LA… If you’re in LA, be on the lookout for Brentwood City Lifestyle, a hyper-local...
5 months ago • 2 min read