If your marketing sounds accurate but forgettable, this might be why. Most brands focus on explaining their product or service instead of reflecting the actual experience of their customer. These examples break down what it looks like when messaging clicks. Boring marketing: “This is our budgeting app. It tracks your spending.” Most marketing: “This is our budgeting app. It helps you see where your money goes so you can save more.” Marketing I like: “You check your bank account with one eye...
12 days ago • 1 min read
Hi friends, I’m at NRF this week with Storyblok, running around taking photos and video for social, plus ducking into sessions so I can write articles and bring back smart takeaways. And wow. I am frustrated 😣 These are some of the highest-level executives in retail and tech. I'm talking massive brands with huge budgets and years of experience. And yet… so many sessions sound like a greatest hits album from 2019. "Meet the customer where they are.""Get your team involved in AI...
19 days ago • 1 min read
Hey hey. I saw this tip on LinkedIn and had to share, because honestly… it’s kinda genius. And you might wanna steal it. If you’re stuck on a problem or decision, upload an entire book into ChatGPT and let the author coach you through it. You basically turn authors (dead or alive) into personal consultants. Here’s how they did it (and how you can too): Want to get healthier?→ Upload Good Energy and ask what Dr. Casey Means would fix about your habits. Need better copy?→ Feed it Olgivy on...
26 days ago • 1 min read
I sat in on a webinar about AI writing tools, and the biggest takeaway was pretty simple... AI isn’t the problem. Bad content is. A few things that really stood out: 1. Specific always beats broad.AI search tools pull small, precise snippets of content. Vague, fluffy writing won’t surface. Clear, direct answers will. 2. If AI content sounds generic, the prompt is the issue.Vague prompts = bland output. The more context you give around audience, intent, format, and tone, the better the result....
about 2 months ago • 1 min read
We're still deleting ourselves out of the Black Friday/Cyber Monday email hell, so let's keep today fun and take a trip down memory lane, shall we? Have you ever had one of those career moments that you know will make a great story someday... but in the moment, you’re just trying not to fall over? Yeah. That was me at the Versace Mansion auction. Back when I was a reporter for NBC in Miami, I sometimes worked as a one-man band. That meant shooting, writing, and editing all my own stuff....
2 months ago • 1 min read
Let me take you back to the moment I truly understood the phrase: “You dodged a bullet.” Picture this: Monroe, Louisiana. (No offense, but the city… if you want to call it that, did NOT impress me. But as a TV reporter, this is the kinda place you start.) I’m fresh out of college, bright-eyed, and ready for my very first shot as a TV reporter. I show up expecting a normal interview — some small talk, maybe a writing test, a polite handshake or two. Instead... I get ambushed by what can only...
3 months ago • 1 min read
There are so many Instagram courses out there… and let’s be real, most of them are kinda meh with the same recycled tips and outdated strategies. Most of it stopped working two algorithm updates ago. It’s not the creators' fault. Instagram moves fast. Blink and suddenly everything’s changed. And don’t even get me started on the one-size-fits-all thing. Whether you’re a total newbie or already riding the Reels wave, a course that doesn’t meet you where you’re at is a total waste. So what does...
3 months ago • 2 min read
Hey, The past couple of weeks have been a lot... in the best way. First stop: Los Angeles, where I attended Shine Away. If you don’t know about it, it’s Reese Witherspoon’s event for women who love community, conversation, and, of course, books. Yes, I shared an elevator with Reese. Yes, she’s just as cute, kind, and glowy as you’d imagine. And yes, I kept my cool (barely). Then, I hopped across the pond to Amsterdam for JoyConf with Storyblok, where I spent a few days doing all things media,...
3 months ago • 1 min read
Quick question... Should I do a Black Friday sale? Yes, on your bootcamp Pitch Publicity Profit ($37) Yes, on your Media Mentoring Program ($997) Yes, on both! Nope. I'm over Black Friday emails. So, based on that, do it - but NOT on Black Friday. That's it. Thanks for your feedback! Christina PS - My fellow Swifties, are we ready for our big day tomorrow 🧡 Cocktail, anyone?
4 months ago • 1 min read
I saw something on LinkedIn that made me do a double-take… “In 2026, boring PR is going to win.” Not catchy. Not cinematic. Not spicy. Boring. Wins. And honestly? It makes sense. Let’s break it down. Because this isn't just a PR thing. This is a content strategy. What does “boring PR” even mean? Headlines that are just questions people actually ask (think SEO without the fancy tools or what you’d find in an “Answer the Public” query) This is what performs now. Not just for media. Not just for...
5 months ago • 1 min read